• Home
  • Our Board
  • Meetings
  • Membership
  • Contact
  • Home
  • Our Board
  • Meetings
  • Membership
  • Contact
CTO Roundtable
  • Home
  • Our Board
  • Meetings
  • Membership
  • Contact

    Meetings

    June 2022
    March 2022
    October 2021
    June 2021
    February 2021
    December 2020
    October 2020
    July 2020
    May 2020
    November 2019
    September 2019
    June 2019
    May 2019
    April 2019
    December 2018
    October 2018
    August 2018
    April 2018
    January 2018
    December 2017
    August 2017
    July 2017
    April 2017
    January 2017
    December 2016
    July 2016
    May 2016
    March 2016
    February 2016
    December 2015
    October 2015
    June 2015
    April 2015
    March 2015
    December 2014
    April 2014
    February 2014
    October 2013
    August 2013
    May 2013
    February 2013
    November 2012
    August 2012
    March 2012
    February 2012
    December 2011
    September 2011
    June 2011
    March 2011
    February 2011
    November 2010
    July 2010
    April 2010
    January 2010
    November 2009
    September 2009
    June 2009
    April 2009
    January 2009
    November 2008
    September 2008
    April 2008
    February 2008
    November 2007
    August 2007

    RSS Feed

Back to Blog

The future of User Experience Design

7/29/2010

 
A focus on User Experience has swept the software industry over the last 4 years. The iPhone and the iPad have demonstrated how a rich, engaging and immersive User Experience can cause major disruptions in a market and create new ones. As software providers look to gain market share and create their own disruptions, User Experience and Extreme Usability have been in the front of mind. This push has led us on a chase to make things easier and easier for our users. Click tracking, eye tracking, customer focus groups and social media engagement have become the route to User Experience and Extreme Usability. However, is simply making software prettier and easier to use the answer?

In the challenge to create software that cause users to become deeply engaged and immersed in the experiences, new thinking around Motivational Designand making software truly fun and sticky is gaining momentum. Bringing together behavioral economics, social engagement, cognitive psychology and game theory, Motivation Design doesn’t focus on making things easier, but in making things fun, immersive and addictive – the kinds of experiences people flock back to and rabidly promote to the world.

Dave Wolf, VP of Strategy at Cynergy will join the Roundtable to discuss Motivational Design and how companies like eBay, Verizon, Bank of America, and others are using Motivational Design to grab market share, increase customer retention and grow revenues. Cynergy helps companies imagine what their software products could be like, design how users will experience and interact with that software, and develop those ideas and designs into complete software products. Their work has been covered by CNN, Entrepreneur Magazine, Forbes and the BBC. Check out some of the cool apps Cynergy helped develop at Cynergy TV.

WHEN: July 29, 2010 from 8 AM - 10 AM

WHERE: Avaya Government Solutions
12730 Fair Lakes Circle
Fairfax, VA 22033
read more

Comments are closed.
Copyright © 2020 Washington Area CTO Roundtable
All DC photographs Copyright © Nitin Mehrotra (Thank You!)