In the challenge to create software that cause users to become deeply engaged and immersed in the experiences, new thinking around Motivational Designand making software truly fun and sticky is gaining momentum. Bringing together behavioral economics, social engagement, cognitive psychology and game theory, Motivation Design doesn’t focus on making things easier, but in making things fun, immersive and addictive – the kinds of experiences people flock back to and rabidly promote to the world.
Dave Wolf, VP of Strategy at Cynergy will join the Roundtable to discuss Motivational Design and how companies like eBay, Verizon, Bank of America, and others are using Motivational Design to grab market share, increase customer retention and grow revenues. Cynergy helps companies imagine what their software products could be like, design how users will experience and interact with that software, and develop those ideas and designs into complete software products. Their work has been covered by CNN, Entrepreneur Magazine, Forbes and the BBC. Check out some of the cool apps Cynergy helped develop at Cynergy TV.
WHEN: July 29, 2010 from 8 AM - 10 AM
WHERE: Avaya Government Solutions
12730 Fair Lakes Circle
Fairfax, VA 22033