Meetings and Presentations - Washington Area CTO Roundtable

The Washington Area CTO Roundtable is built around discussions of events and trends poised to have an impact on the technology industry. If you'd like to join our Annual Summit, please e-mail Yuvi Kochar CTO, The Washington Post Company (cto@chieftechnologyofficer.org)

Presentation Slides

Washington Area CTO Roundtable

Current Meeting

Date: Thursday, July 29, 2010

Time: 8:00 AM - 10:00 AM

Topic: The future of User Experience Design

A focus on User Experience has swept the software industry over the last 4 years. The iPhone and the iPad have demonstrated how a rich, engaging and immersive User Experience can cause major disruptions in a market and create new ones. As software providers look to gain market share and create their own disruptions, User Experience and Extreme Usability have been in the front of mind. This push has led us on a chase to make things easier and easier for our users. Click tracking, eye tracking, customer focus groups and social media engagement have become the route to User Experience and Extreme Usability. However, is simply making software prettier and easier to use the answer?

In the challenge to create software that cause users to become deeply engaged and immersed in the experiences, new thinking around Motivational Design and making software truly fun and sticky is gaining momentum. Bringing together behavioral economics, social engagement, cognitive psychology and game theory, Motivation Design doesn’t focus on making things easier, but in making things fun, immersive and addictive - the kinds of experiences people flock back to and rabidly promote to the world.

About the Speaker: Dave Wolf, VP of Strategy at Cynergy will join the Roundtable to discuss Motivational Design and how companies like eBay, Verizon, Bank of America, and others are using Motivational Design to grab market share, increase customer retention and grow revenues. Cynergy helps companies imagine what their software products could be like, design how users will experience and interact with that software, and develop those ideas and designs into complete software products. Their work has been covered by CNN, Entrepreneur Magazine, Forbes and the BBC. Check out some of the cool apps Cynergy helped develop at Cynergy TV.

Location: Avaya Government Solutions
12730 Fair Lakes Circle
Fairfax, VA 22033
Click here for driving directions

Previous Meetings and Presentations

Wednesday, April 21, 2010 - Enterprise Mobile Applications presented by Alan Snyder
Friday, January 22, 2010 - The State of Open Source – beyond Linux and MySQL presented by Larry Augustin
Thursday, November 19, 2009 - Large Scale Data Analytics presented by Luke Lonergan and Brian Dolan
Thursday, September 24, 2009 - Collaborate, Innovate... Succeed presented by Vint Cerf and Doug Solomon
Thursday, June 4, 2009 - Trash Talk: Orbital debris, a growing menace
Thursday, April 2, 2009 - The Consumerization of Enterprise IT – Choices and Risks in Moving to the Cloud
Thursday, January 15, 2009 - Technology Transformation in DC
Friday, November 07, 2008 - Enterprise Amnesia vs. Enterprise Intelligence
Thursday, September 18, 2008 - Scaling-Up Agile Development
Wednesday, April 30, 2008 - Infrastructure 2.0: East Coast's response to Web 2.0?
February 29, 2008 - Developing Applications on Facebook and other social networks presented by Zeki Mokhtarzada
November 30, 2007 - Web 2.0 security challenges - what you don't know will hurt you! presented by Andre Yee
August 29, 2007 - Mobile Applications (beyond email) Becoming Enterprise Applications.
May 24, 2007 - IPv6: The Real Benefit is not at the Network Tier Applications.
March 15, 2007 - Open Source Software: Moving up the Stack
January 4, 2007 - Widgets and the Enterprise, presented by Scott Cosby
May 19, 2006 - Securing Wireless Sensor Networks, presented by Dr. Sanjeev Setia
March 31, 2006 - Grid and Utility Computing, presented by Nirav Kapadia
January 27, 2006 - Global SOA with WEB 2.0, presented by Dion Hinchcliffe, Sphere of Influence Inc.
January 27, 2006 - The Monetization of WEB 2.0 and Global SOA, presented by Thad Scheer, Sphere of Influence Inc.
July 22, 2005 - Open Source, presented by Fima Katz, President & CEO, Exadel Inc.
March 18, 2005 - IT Outsourcing, presented by Robert Zahler, Partner, Global Outsourcing Practice, Shaw Pittman, LLP and Dick Chiapparoli, President of RSC Associates LLC
January 21, 2005 - Broadband Technologies, presented by David Yaney, CURRENT Technologies.
November 19, 2004 - Identity Management, presented by Chrisopher Ceppi, Ping Identity.
September 5, 2003 - Collaborative Computing, presented by Michael Helfrich, Groove Networks.
April 11, 2003 - Extreme Programming, presented by Shahid Shah
September 27, 2002 - The Practical Aspects of Web Services, presented by Jon Udell, InfoWorld
July 12, 2002 - The new world of venture capital and the CTO's challenges in a turbulent economy, hosted by Brian Addison, CTO, W.R. Systems.
May 31, 2002 - New technology directions in information security, hosted by Darren McKnight, Titan Corp.
March 22, 2002 - Middleware, presented by Andre Yee, VP, Engineering, NFR Security
January 18, 2002 - The CTO State of the Career Report, presented by Tom Berray of Heidrick and Struggles
November 9, 2001 - Intrusion Detection, presented by Tom Casey of PEC Solutions
September 21, 2001 - Linux and Open Source Software, presented by Dwight Gibbs of
July 13, 2001 - Start-up Incubation, Close-up and Personal, hosted by Brian Addison, WR Systems
March 16, 2001 - MDanywhere, presented by Don Preuss
January 19, 2001 - Java 2 Enterprise Edition, presented by Idea Integration
November 17, 2000 - Mobile Computing, presented by MOBILELogic
September 15, 2000 - From Push to Pull: The impact of the Internet on the Automotive Industry, presented by Mario Cardullo

For more information contact Yuvi Kochar CTO, The Washington Post Company (cto@washpost.com) / 202-334-5476.

Date:	Thursday, July 29, 2010

Time:	8:00 AM - 10:00 AM

Topic:	The future of User Experience Design

	A focus on User Experience has swept the software industry over the last 4 years. The iPhone and the iPad have demonstrated how a rich, engaging and immersive User Experience can cause major disruptions in a market and create new ones. As software providers look to gain market share and create their own disruptions, User Experience and Extreme Usability have been in the front of mind. This push has led us on a chase to make things easier and easier for our users. Click tracking, eye tracking, customer focus groups and social media engagement have become the route to User Experience and Extreme Usability. However, is simply making software prettier and easier to use the answer? In the challenge to create software that cause users to become deeply engaged and immersed in the experiences, new thinking around Motivational Design and making software truly fun and sticky is gaining momentum. Bringing together behavioral economics, social engagement, cognitive psychology and game theory, Motivation Design doesn’t focus on making things easier, but in making things fun, immersive and addictive - the kinds of experiences people flock back to and rabidly promote to the world.

About the Speaker:	Dave Wolf, VP of Strategy at Cynergy will join the Roundtable to discuss Motivational Design and how companies like eBay, Verizon, Bank of America, and others are using Motivational Design to grab market share, increase customer retention and grow revenues. Cynergy helps companies imagine what their software products could be like, design how users will experience and interact with that software, and develop those ideas and designs into complete software products. Their work has been covered by CNN, Entrepreneur Magazine, Forbes and the BBC. Check out some of the cool apps Cynergy helped develop at Cynergy TV.

Location:	Avaya Government Solutions 12730 Fair Lakes Circle Fairfax, VA 22033 Click here for driving directions